A playful AI-driven video experiment built around a simple idea: take a selfie and transform it into unexpected, festive scenarios. Created for the JET L!VE event, the project explores the intersection of AI, identity, and motion design through a fun and highly shareable experience.
The objective
To explore AI as a creative tool for visual transformation
To turn a simple user action (a selfie) into a dynamic storytelling moment
To create a memorable and engaging interactive experience
To experiment with blending UI, motion, and generative visuals
The deliverables
Concept development for the AI-driven experience
Motion design and UI-based interactions
Visual exploration of AI-generated scenarios
Video editing and final compositing
Multi-format outputs for event and internal screens
Role: Art director
I led the creative direction, focusing on motion design, video editing, and the integration of AI-generated visuals. The goal was to create a seamless and playful experience that feels both experimental and visually cohesive.