The objective
The goal of this marketing campaign was to highlight the wide range of job opportunities available on Indeed and communicate how useful the platform is for people searching for work.
The campaign followed a friendly and approachable tone, making the message easy to understand and engaging across different audiences. The visuals were designed to feel energetic and optimistic, reflecting the idea that there are many possibilities waiting to be discovered on Indeed.
My role focused on translating the campaign concept into visually engaging content that could work effectively across multiple platforms and formats. I designed and animated assets that maintained consistency while adapting to various placements and social media environments.
The deliverables
For this campaign, I developed a series of animated and static assets tailored for different platforms and formats.
The work included:
Motion design for social media content
Animated campaign visuals
Platform-specific adaptations for various social media sizes
Design and animation of digital marketing assets
Visual consistency across multiple formats
Optimised content for cross-platform distribution
Animated campaign visuals
Platform-specific adaptations for various social media sizes
Design and animation of digital marketing assets
Visual consistency across multiple formats
Optimised content for cross-platform distribution
These deliverables ensured the campaign could reach audiences effectively while maintaining a cohesive and recognisable visual identity.
Role: Art director
